One Cold Winter Night A Woman - 1520 Words

One cold winter night a pregnant woman Nicole Jackson, a wife, and also a mother of two tried to get in contact with her husband who was in the navy. Her husband John left his wife in the worst pain of her life, to go on duty. Nicole knew when she married her husband that he was dedicated to his job, but she thought being a supportive wife and mother to her family would somehow make him come around more. Two days went by and Nicole hasn’t heard nor seen her husband. The kids started to worry about their father. Since Nicole was pregnant she couldn’t control her feelings and emotions. The kids are asking â€Å"Why is mom crying?† and â€Å"Where is daddy?† Nicole had no answers for her children because honestly she also had no idea where he is†¦show more content†¦Later on that Tuesday afternoon, Nicole went to have coffee with her two friends Sarah and Amy. Sarah never liked John because before Nicole married him and had children by him, he used to beat her. To this day Nicole always says â€Å"He will never go back to beating me again, he has changed†. â€Å"Listen Nicole, I’m your friend and I will always be here for you, so if you say he has changed I have no choice but to believe you. I love you and don’t want you to get hurt again.† Says Sarah. On the 6th day, the same lady that Nicole had spoken to first about her husband called her back to inform her that John had not been enrolled in the Navy for 8 years now. â€Å"This is absurd, this has to be a lie. He’s been back in fourth from home to the navy going for the past 15 years.† Cries Nicole. â€Å"I’m sorry ma’am but this is the truth.† So now Nicole is worried. She waits another 2 weeks to see if her husband will return. After those 2 weeks she started to look at places where he would mostly likely be. She was going to any sources she could but her first stop was his home office. Nicole starts to really worry about her husband, the kids are started to see their mother cry every day, what is there left to do? 3 weeks pasted and Nicole finally had some led to where her husband might be. That Wednesday night she asked her friend Amy can she watch her kids for a little while, Amy said â€Å"Yes, but she what’s going on?† Nicole told her â€Å"I have an idea

Objectivity versus Subjectivity as Social Research Methods...

Objectivity versus Subjectivity as Social Research Methods Discussions from social research argue over or try to maintain a sense of equilibrium while answering and discussing the questions of objectivity and neutrality vs. bias and subjectivity. While reading, So what do you want from us here? by Barbara Myerhoff, Getting In by Ruth Horowitz, and Jelly’s Place by Elijah Anderson I focused on the questions of objectivity vs. subjectivity. Using the authors field research I found that the authors found specific approaches that affected their data whether it was interacting and forming relationships with the community members or just observing what roles or social order occur in society. There were many positive and†¦show more content†¦Myerhoff became one of the elderly trying to educate herself with her Jewish Heritage and learn their laws and language. She jumped into the role of being one of the elderly, literally. She wore tight gloves so she wouldn’t be able to perform easy tasks, also she wanted to heighten h er awareness of being elderly by taking off her glasses wearing ear plugs and using the heaviest pair of shoes she could find in the Center. She practiced participant observation so that she could become elderly and see the world from their viewpoint. Not knowing enough and being young affected her study. They continued to make her feel guilty about who she was and what she stood for. She also felt a sense of resentment, but other times she felt admired and honored. Myeroff knew she didn’t understand and was told that she wouldn’t. You have not set your eyes on any part of the place we lived in. How can you expect to understand? (Myerhoff, p. 88) The research methods she developed affected her data by concentrating on what the elderly people were all about and how they perceived life. While Myerhoff was wearing their garb she felt a sense of vulnerability and wanted to avoid from falling because of observing the elderly even though she knew she was in good hea lth. This recognition occurred after I had been watching two very old women walk down the alley with great concentration, arms tightly linked, navigating impediments in slow-motion. So great was theirShow MoreRelatedDefinition, Consistency And Neutrality Must Be Addressed?976 Words   |  4 Pagesinto human condition is executed. There are some critiques of qualitative research namely reliability/dependability, generalization/transferability, flexibility, time consuming, objectivity/confirmability, credibility/believability, and sampling/variables. The criticism of qualitative studies inability to generalize their findings to the population is not valid. 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Participant observation is a method of study in which the experimenter joins in the process being observed (Barnyard and Grayson 1996). Rosenhan’s study was conducted across 12 psychiatric hospitals. To make the experimental findings more generalizable, hospitals varied in several criteriaRead MoreBriefly Outline the Distinctive Features of the Sociological Approach to Understanding Human Life and the Illustrate How You Would Use Sociology to Make Sense of Globalisation.1554 Words   |  7 Pagesreliability of the different forms of research and to emphasise the key elements that make sociology different to other ways of exploring the human life. Finally I shall be illustrating its approach with regards to my biography. Peter Berger distinctive approach to understanding human life was characterised by seeing the general as the particular. This meant that sociologist can identify general patterns of social life by looking at concrete examples of social life. The genesis of this approach isRead More Sociological Theory: Positivistic, Interpretative, And Critical1880 Words   |  8 Pages Sociological Theory: Positivistic, Interpretative, and Critical Comment on the three types of sociological theories, explain and argue, based on your library or Internet research, which type of theory is the most appropriate theory for sociology to adopt. The three general types of sociological theory are positivistic, interpretive and critical theory.In determining which theory is the most appropriate for sociology to adopt,a basic understanding of each theorys strengths and weaknesses is necessaryRead MoreSociological Theory: Positivistic, Interpretative, and Critical1980 Words   |  8 PagesSociological Theory: Positivistic, Interpretative, and Critical Comment on the three types of sociological theories, explain and argue, based on your library or Internet research, which type of theory is the most appropriate theory for sociology to adopt. 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Promotional Strategies for ABC College-Free-Samples for Students

Question: Discuss about the Marketing Policies to be Implemented by ABC College. Answer: Introduction Education sector is one of the most attractive and profitable sectors in the present scenario (Breneman 2012). Numerous new educational institutions are entering this sector to gain a pie of market share (Casidy 2013). Existing institutions are diversifying their offered courses to cater to more number of customers. ABC College was established on 2008 and gradually it is growing. They are intending to launch new course named, Certificate IV in marketing. They are also intending to enter in the global market by catering to overseas students. However, extensive marketing policies need to be implemented to aware and attract the probable students. This report will discuss about the suitable promotional strategies for ABC College along with all the aspects of marketing policies. Recommendation will be discussed based on the findings to further improve the effectiveness of the promotional strategies of them. Marketing policy To push their new course and to attract international students, ABC College has implemented various marketing strategies. Attending different career fairs and expos can be a beneficial strategy (Osbom et al. 2014). This will enable them to increase their identity in the international market and have the information regarding the expectation of the international students. It will also provide the option of meeting the probable leads physically and resolve their queries. Marketing through social media is another effective tool to reach out to larger audience. The probable customers for them will be from the younger generation and majority of them are comfortable in the social media (Burchell, Rettie and Patel 2013). Thus, it will be beneficial for them to communicate to the target audience in a two-way approach. Consulting agents are also beneficial in providing students from various regions without the direct involvement of the college. They also act as the branch around the world. Therefore, through them, students from different regions around the world will have the access to their courses offered and can get admission from there. The last effective promotional strategy is generating positive word of mouth. ABC College already has large number of existing students from different departments. They can act as the marketing agents by transmitting good word of mouth about the college (Sweeney et al. 2012). If the service provided to them is good then, they will automatically transfer it to their known circle. It can be act as a good and effective tool for marketing. These promotional strategies are compliant with the promotional policy of ABC College. All the queries of the students irrespective of their cast, creed and religion will be solved. Third party consultancy are being instructed about not providing false and bubbled up information to the customers. In transmission of word of mouth, prevention of leakage of any private and confidential information will be the top most priority (Heatherly et al. 2013). Marketing objectives The main objectives of the promotional strategy will be to attract more students and gain more recognition in the international market (Kotler et al. 2015). The newly introduced course is unknown to the probable students. Thus, promotional activities should cover the major part in promoting the new course. Another marketing objective of ABC College is to gain foothold in the Korean market. ABC College has zero presence there, thus it is important for them to attract students from there. First step of marketing should attract probable students. Social media marketing should be initiated to communicate with the international students. It is difficult to determine the expectation of the international students without being there. Marketing through social media will enable them to communicate with the students more effectively (Tuten and Solomon 2014). For the Korean market, the promotional strategies should be customized according to their requirement and preference pattern. The second step will be to resolve their individual queries by meeting them physically through different expos and fairs. The cost for online media marketing will be nearly $5000 and the cost for attending expos and fairs will be $10000 approx. Total budget for the entire promotional activities should be $20000. From the total budget, $15000 will be for the activities and $5000 will be used for student visit, consultancy expenses and miscellaneous expenses. Separate designated work force is required to drive the promotional activities. New course launch function Promotional Campaign Course launch function Campaign duration: 3 months Campaign objectives: To aware the potential students about the new course Marketing activity Resources required Staff responsible Deadline Cost Organizing seminars in various locations. Addressing the queries of the students. Devices for conducting seminars. Marketing team and consultants responsible for conducting seminars. 1 month before the start of the session. $12000 Advertisement in Korean magazines Promotional Campaign Promotional advertising in Korean print media Campaign duration: 6 months Campaign objectives: To attract Korean students and gain a foothold there. Marketing activity Resources required Staff responsible Deadline Cost Advertising through various print, media customized according to the preference pattern of the Korean customers. Local human resource and manager to monitor the effectiveness of the advertisement. Promotional team responsible for overseas market. 1 month before the start of the session. $171000 Marketing coordination Marketing strategies to be implemented are being discussed in the management. Majority of the members are agreed with the policies. Allotments of the members are done according to the background and qualification of the members. A specific department to look after the international students is being incorporated. Recruitment of new employees is also being discussed. New employees are required to look after the activities around the world. A separate team will be initiated for the Korean market only. Diversified workforce will be maintained to meet the different preference pattern of the students around the world (Saxena 2014). New employees will be recruited with the help of local recruitment consultancy in the particular region. Budget has been partly allocated by the finance department of ABC College and partly will be allocated by determining the initial output of the activities. Launch function will be conducted simultaneously in various locations. Auditorium will be the best place to conduct. Time duration will be of 2 hours and will be conducted in the evening to attract from audience. Guest will include prominent individuals from the marketing fields, professors from ABC College and will be open to any students or people. It will be interactive session and various queries will be discussed (Fink 2013). For the Korean market, advertisements will be according to the requirement of the Korean students. Focus group Focus group meeting was being conducted with the selected audience to gain an authentic feedback from them about the implemented promotional strategies (Stewart and Shamdasani 2014). It is being seen that, implementing new strategies has garner interest among the probable students. They are now more aware about the courses offered in ABC College. Extensive advertisement has also generated required recognition in the market. Thus, consultants are now more interested about this college. Added services providing by the college is attracting more overseas students. Recommendations Customized promotional activities such as the activities done in the Korean market will have to be initiated for other markets also. It will helps in attracting more students from the different regions if the benefits can be communicated to them properly. More overseas students are enrolling in this college. Hence, seats should be increased in order to admit more students. This is due to the reasons that, negative image will be created if students are denied seats. Customer support should be more effective in order to address the increasing queries of the student (Tucker 2013). Holistic approach of monitoring is required to look after the promotional teams and consultancies to determine their effectiveness. Conclusion Having analyzed various aspects of the marketing policies to be implemented by ABC College, this report concludes that effective marketing strategies are being initiated by them. Analyzing the feedback of the students and the consultants, it is seen that, these strategies are generating positive image for the college. Strategies are also effective in terms of enrolling more students. Further improvements by following the above discussed recommendations will help them to penetrate in more markets References Breneman, D.W., 2012.Earnings from learning: The rise of for-profit universities. SUNY Press. Burchell, K., Rettie, R. and Patel, K., 2013. Marketing social norms: social marketing and the social norm approach.Journal of Consumer Behaviour,12(1), pp.1-9. Casidy, R., 2013. The role of brand orientation in the higher education sector: a student-perceived paradigm.Asia Pacific Journal of Marketing and Logistics,25(5), pp.803-820. Fink, L.D., 2013.Creating significant learning experiences: An integrated approach to designing college courses. John Wiley Sons. Heatherly, R., Kantarcioglu, M. and Thuraisingham, B., 2013. Preventing private information inference attacks on social networks.IEEE Transactions on Knowledge and Data Engineering,25(8), pp.1849-1862. Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A., 2015.Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Osborn, D.S., Kronholz, J.F., Finklea, J.T. and Cantonis, A.M., 2014. Technology-savvy career counselling.Canadian Psychology/Psychologie canadienne,55(4), p.258. Saxena, A., 2014. Workforce diversity: a key to improve productivity.Procedia Economics and Finance,11, pp.76-85. Stewart, D.W. and Shamdasani, P.N., 2014.Focus groups: Theory and practice(Vol. 20). Sage publications. Sweeney, J.C., Soutar, G.N. and Mazzarol, T., 2012. Word of mouth: measuring the power of individual messages.European Journal of Marketing,46(1/2), pp.237-257. Tucker, F.G., 2013. Creative customer service management.International Journal of Physical Distribution Logistics Management. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sag

Jungle And The Rain Forest Essays - Forests, Habitats,

Jungle and The Rain Forest Jungle and rain forest are terms that are often used synonymously but with little precision. The more meaningful and restrictive of these terms is rain forest, which refers to the climax or primary forest in regions with high rainfall (greater than 1.8 m/70 in per year), chiefly but not exclusively found in the tropics. Rain forests are significant for their valuable timber resources, and in the tropics they afford sites for commercial crops such as rubber, tea, coffee, bananas, and sugarcane. They also include some of the last remaining areas of the Earth that are both unexploited economically and inadequately known scientifically. The term jungle originally referred to the tangled, brushy vegetation of lowlands in India, but it has come to be used for any type of tropical forest or woodland. The word is more meaningful if limited to the dense, scrubby vegetation that develops when primary rain forest has been degraded by destructive forms of logging or by cultivation followed by abandonment. Types of Rain Forest Rain forests may be grouped into two major types: tropical and temperate. Tropical rain forest is characterized by broadleaf evergreen trees forming a closed canopy, an abundance of vines and epiphytes (plants growing on the trees), a relatively open forest floor, and a very large number of species of both plant and animal life. The largest trees have buttressed trunks and emerge above the continuous canopy, while smaller trees commonly form a layer of more shade-tolerant species beneath the upper canopy. The maximum height of the upper canopy of tropical rain forests is generally about 30 to 50 m (100 to 165 ft), with some individual trees rising as high as 60 m (200 ft) above the forest floor. The largest areas of tropical rain forest are in the Amazon basin of South America, in the Congo basin and other lowland equatorial regions of Africa, and on both the mainland and the islands off Southeast Asia, where they are especially abundant on Sumatra and New Guinea. Small areas are found in Central America and along the Queensland coast of Australia. Temperate rain forests, growing in higher-latitude regions having wet, maritime climates, are less extensive than those of the tropics but include some of the most valuable timber in the world. Notable forests in this category are those on the northwest coast of North America, in southern Chile, in Tasmania, and in parts of southeastern Australia and New Zealand. These forests contain trees that may exceed in height those of tropical rain forests, but there is less diversity of species. Conifers such as REDWOOD and Sitka spruce tend to predominate in North America, while their counterparts in the southern hemisphere include various species of EUCALYPTUS, Araucaria, and Nothofagus (Antarctic beech). Ecology Rain forests cover less than six percent of the Earth's total land surface, but they are the home for up to three-fourths of all known species of plants and animals; undoubtedly they also contain many more species as yet undiscovered. Recent studies suggest that this great diversity of species is related to the apparently dynamic and unstable nature of rain forests over geologic time. The fact is that despite their appearance of fertile abundance, rain forests are fragile ecosystems. Their soils can quickly lose the ability to support most forms of vegetation once the forest cover is removed, and some soils even turn into hard LATERITE clay. The effect of forest removal on local climates is also often profound, although the role of rain forests in world climatic changes is not yet clear. Humans and Rain Forests Throughout history, human beings have encroached on rain forests for living space, timber, and agricultural purposes. In vast portions of upland tropical forest, for example, the practice of "shifting cultivation" has caused deterioration of the primary forest. In this primitive system of agriculture, trees are killed in small plots that are cropped for two or three seasons and then abandoned; if the plots are again cultivated before primary vegetation has reestablished itself, the result is a progressive deterioration of the forest, leading to coarse grass or jungle. Lowland forests are similarly being reduced in many areas; on the island of Java, the lowland primary forest has been almost totally removed and replaced with rice fields or plantation crops such as rubber. In the 20th century these incursions on rain forests have grown rapidly, and numerous organizations are now attempting to reduce the rate of the loss. Bibliography: Caufield, Catherine, In the Rainforest (1985); Forsyth, Adrian, and Miyata, Ken, Tropical Nature: Life and Death in the Rain Forests of Central and South America (1984); Sutton, S. L., et al., Tropical Rain Forest: Ecology and Management